MAISON LANCÔME BY PETER MARINO
Lancôme opens its “Maison” in Indonesia.
A “Maison” bathed in light,
signed by Peter Marino
At the heart of SCBD area in Jakarta, Galeries Lafayette, the French
luxurious department store in Indonesia, Lancôme welcomes its visitors into a
universe designed by acclaimed architect Peter Marino. Maison Lancôme
represents a realm of made-to-measure experiences showcasing the crafts in
which Lancôme has always been at the cutting-edge of the avant-garde and of excellence:
fragrance, skincare and make-up.
Maison Lancôme’s different spaces share the theme of light, alongside a
sense of free movement, invitation and intimacy. Each aspect has been devised
as a chapter in a story which resonates with confident femininity. A refined atmosphere
that lends itself to experimentation, as well inviting guests on an enchanting
quest to rediscover femininity.
The sense of excitement is maintained at the centre where you can have a
pampering consultation by the skincare space and an exciting beautifying
experience by the make up space. As if in a Parisian apartment, the décor has
changed, yet remains faithful to the spirit of beauty and luxurious simplicity.
The walls are dressed in sovereign
flower and symbol of Lancôme Roses lends its name to the Rose panel decorated
with photographs by artist Jennifer Lund.
Initially surprised by this radiant light-box, women's eyes are soon
drawn towards Skincare Bar where iconic products like Visionnaire, Génifique or
Rénergie are displayed, while the latest iconic stars of the Absolue range are to
be found in an ultra-luxurious space dedicated especially to them. With every
step, a private premium consultation corner richly soothing sense of warmth are
ready to welcome women's every desire and every need, allowing for 2-minute advice
or in-depth expertise sessions lasting over an hour.
Lastly, at the back of the space, access to the Fragrance display dramatized
with rich splendour of Fragrance pillars that awake emotion. In this space, the
iconic silhouettes of haute perfumery are infinitely reflected by ingeniously
positioned mirrors which render them not just weightless and unworldly, but
truly seem to send them floating along the walls.
Maison Lancôme also
represents a new vision of the retail experience, with the desire to offer a
new level of made-to-measure service. Lancôme has thus crafted exclusive consultations (free of charge with no need to
book), to suit the time the client has available:
• “Les secrets de Lancôme”:
Six versions for a flash beauty result, in just two
minutes:
• “2 Minutes
Aura”: beautify your complexion in just 2 minutes.
• “2 Minutes Youthful
Gaze”: rejuvenate your eyes in just 2 minutes.
• “2 Minutes
for a perfect complexion”: create a 24hr wear perfect complexion in just 2
minutes.
• “2 Minutes Crystal
Bright Complexion”: Brightened your complexion in just 2 minutes.
• “2 Minutes illuminating
Lift”: Rejuvenation treatment for lifting and luminous look in just 2
minutes.
• “2 Minutes Personalized
Look”: Realized your personalized eye make-up look in just 2
minutes.
• “Lancôme
Make Over”:
This service offers a
15-minute make-up service full of make-up tips given by the Brand's
beauty experts.
• “Diagnôs Express”
skin diagnosis
In under 15 minutes, this
ultra-technological tool - protected by 4 patents - is able to analyse up to 5
clinical parameters. A high-resolution diagnosis to define skin's
characteristics and thus identify women's genuine needs and offer perfectly
tailored beauty solutions.
This is above all else a living space composed of experiences – some
chosen, some unexpected – that joyfully proclaim the magic of serendipity, discovering
rather than seeking out; Maison Lancôme is a living forum for today's
femininity. This very first collaboration between Lancôme and Peter Marino is continuously
infused with a strong sense of welcome, generosity, sincerity and
attentiveness. Today, this partnership takes on a concrete form, drawing on
what today's women desire: the promise not only to be celebrated, but also to
be understood and supported, in total trust, along the ever personal discovery
of one’s own beauty.
“It was important for us to
call upon one of the world's best architects to work on our new Maison Lancôme
concept. So quite naturally, we looked to Peter Marino, who has sensitively and
uniquely reinterpreted his vision of luxury by Lancôme. He has ensured that
Maison Lancôme is a universe bathed in light,” explains Youcef Nabi, Lancôme
Worldwide President.
Peter Marino the star
architect:
Peter Marino is
one of the most celebrated architects and designers of his time. He began
making a name for himself in the mid-70s, in particular through his redesigning
of Andy Warhol's house on New York's Upper East Side and his famous studio, the
“Factory”. Today, he has designed more temples to luxury than any other
architect. A true ambassador of contemporary retail, Peter Marino is undeniably
the star architect in the luxury realm.
Peter Marino's
work on materials, textures, light and a constant dialogue between the inside
and outside worlds has fundamentally redefined aesthetics across the globe.
Having risen among the ranks of the world's most brilliant architects, over the
years Peter has been honoured with the profession's most prestigious awards.
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